Join
PRIVATEHIDE logo: a dark eclipse ring with a gold edge above the PRIVATEHIDE wordmark

Go Silent.

London / Drop 01 / Spring 2027

Streetwear, accessories, tested eyewear and hardened phones for Londoners who'd rather not be catalogued. Sold from a shop that doesn't track you.

Join the waitlist See the kit

01 The city

London looks back.

Fixed face scanning cameras in Croydon. Soho and the West End next. Shops about to send face matches straight to the police. And the law for police use still isn't written. Most people shrug. Plenty don't.

Privacy is a right, not a hobby. If you feel the same, the choice so far has been gear that looks like a science project or nothing at all. We think you deserve something worth wearing.

You're not the only one. About 2.2 million people in the UK now use a VPN every day, up from 1.2 million before online age checks began. Source: The Verge, reporting Ofcom

470k+

People who walked past the Met's fixed facial recognition cameras in Croydon during a six month pilot.

Source: Metropolitan Police, May 2026

55,462

Facewatch alerts in shops in May 2026, a record, across more than 125 retailers. Company figures.

Source: SecurityBrief, July 2026

W1

Live facial recognition in the West End and Soho by the end of 2026. Other parts of London next year.

Source: BBC News, June 2026

0

Laws written for police facial recognition. It runs on common law and a patchwork of other rules. The consultation closed in February and the Home Office is still analysing feedback.

Source: GOV.UK

02 The kit

Four lines. No gimmicks.

Clothes you'd buy anyway, and the useful stuff that goes with them. Each claim is tested before it goes on the label.

StreetwearMar 2027

London-Proof

Tee £45 / Hoodie £95

Heavyweight tees and hoodies, printed in the UK. Designed to be slash-resistant and stab-resistant. Everyday clothes for everyday city life, with protection built in.

  • Lining Kevlar 29 aramid or Dyneema UHMWPE cut-resistant knit across the torso[1][2]
  • Slash Target ISO 13997 cut level F, 30 N or more[3][4]
  • Stab Target Home Office KR1, 24 J, with a removable panel. Fabric alone won't stop a point.[3][5]

Design targets. Tested before launch, results published.

Read this Resistant isn't proof. Nothing makes you invulnerable. We won't call it certified until a lab says it passed.

AccessoryMar 2027

Faraday sleeve

£29

Your phone goes in, the signal stops. Every batch is call-tested before it ships.

Read this Won't work if you leave it open. Roll it shut.

EyewearJun 2027

Eclipse sunglasses

£139

Built to block infrared face mapping and iris scans, and to black out your eyes on infrared night cameras. UV400. Tested in a UK lab before we sell a pair.

Read this They don't make you invisible. Daylight cameras read visible light, and these don't change that. Independent testers found IR glasses don't stop video face recognition, so ours won't either. Source: IPVM

Hardware2028

GrapheneOS phone

£549

A Pixel with GrapheneOS installed, made to order. Comes with a guide to verify it, wipe it and reinstall it yourself.

Read this GrapheneOS doesn't endorse sellers, us included. Check it yourself.

Prices and dates are launch plans. Nothing is on sale yet.

London-Proof sources

  1. Arclin: Kevlar fibre types. Kevlar 29 is the grade used in cut-resistant protective apparel.
  2. Dyneema: cut-resistant wearables. ISO 13997 levels B to D from the yarn, E and F with reinforcement.
  3. ISO 13997:2024, protective clothing, resistance to cutting by sharp objects. Covers edges, not points.
  4. ATG: EN 388:2016+A1:2018 explained. ISO 13997 cut levels A to F; F is 30 N or more.
  5. Home Office Body Armour Standard (2017), guidance. KR1 is the base level, tested at 24 J.

03 The rule

If we can't prove it, we don't say it.

The privacy market is full of big promises. We keep ours small and true. Nothing goes on a label until the test results are in, and we publish them.

We say, once the lab agrees

  • Blocks infrared face mapping
  • Stops infrared iris scans
  • Blacks out your eyes on IR night cameras
  • Kills the signal when it's shut
  • UV400
  • Slash-resistant and stab-resistant

We don't say

  • Invisible
  • Undetectable
  • Camera-proof
  • Beats facial recognition
  • Stab-proof
  • Slash-proof
  • Invulnerable

  • No trackers

    This site has no analytics, no pixels, no cookies and no outside fonts or scripts. Look at the source if you like.

  • Bare minimum data

    We ask for an email to tell you when the drop lands. That's it. We never sell it.

  • Open where it counts

    We build on software anyone can check, like GrapheneOS, and show you how to check it.

  • London first

    Designed here, for here. The city sets the brief.

04 Waitlist

Get on the list.

First access to Drop 01 and the eyewear pre-order. One email when there's news. Leave whenever you like.